{"id":15785,"date":"2026-05-13T10:10:21","date_gmt":"2026-05-13T09:10:21","guid":{"rendered":"https:\/\/www.kocher-beck.com\/?p=15785"},"modified":"2026-05-13T10:32:15","modified_gmt":"2026-05-13T09:32:15","slug":"braille-su-imballaggi-ed-etichette-etichettatura-accessibile","status":"publish","type":"post","link":"https:\/\/www.kocher-beck.com\/it\/braille-su-imballaggi-ed-etichette-etichettatura-accessibile\/","title":{"rendered":"Braille su imballaggi ed etichette"},"content":{"rendered":"<p>[vc_row bg_position=&#8221;custom&#8221; enable_overlay=&#8221;yes&#8221; enable_loading_bg=&#8221;yes&#8221; css=&#8221;.vc_custom_1739446879090{padding-top: 160px !important;padding-bottom: 160px !important;background-image: url(https:\/\/www.kocher-beck.com\/wp-content\/uploads\/2025\/02\/News-KB.png?id=13823) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; responsive_css=&#8221;padding_right_large:140px|padding_left_large:140px|padding_right_medium:100px|padding_left_medium:100px&#8221; bg_pos_h=&#8221;center&#8221; bg_pos_v=&#8221;-200px&#8221; overlay_bg=&#8221;linear-gradient(90deg, rgb(58, 52, 41) 0%, rgba(172, 29, 225, 0) 100%)&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6&#8243; ca_duration=&#8221;1800&#8243; ca_delay=&#8221;180&#8243; ca_init_translate_y=&#8221;45&#8243; ca_init_rotate_z=&#8221;0&#8243;]<style>.ld_fancy_heading_6a046c858b4a9 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6a046c858b4a9 h1 {font-size:36px; } @media (min-width: 768px) { .ld_fancy_heading_6a046c858b4a9 h1 {font-size:48px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a046c858b4a9 h1 {font-size:60px; }  } .ld_fancy_heading_6a046c858b4a9 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a046c858b4a9 h1 {font-size:36px; } @media (min-width: 768px) { .ld_fancy_heading_6a046c858b4a9 h1 {font-size:48px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a046c858b4a9 h1 {font-size:60px; }  } <\/style><div class=\"ld-fancy-heading text-uppercase standard-hero-heading ld_fancy_heading_6a046c858b4a9\">\n\t<h1 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default lqd-split-lines\"   data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'>  <strong>Braille su imballaggi ed etichette<\/strong><\/h1><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1635172626403{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f1f3f5 !important;}&#8221;][vc_column column_top_ontablet=&#8221;yes&#8221; column_top_onmobile=&#8221;yes&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-8&#8243; responsive_css=&#8221;margin_bottom_medium:0px&#8221; css=&#8221;.vc_custom_1634634346793{margin-bottom: 35px !important;}&#8221;][vc_row_inner content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1635172794692{margin-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;]<style>.ld_fancy_heading_6a046c858b728 h2{color:rgb(33, 30, 22);}.ld_fancy_heading_6a046c858b728 h2 {font-size:24px; } @media (min-width: 768px) { .ld_fancy_heading_6a046c858b728 h2 {font-size:36px; }  } .ld_fancy_heading_6a046c858b728 h2 {margin-bottom:40px !important;  } .ld_fancy_heading_6a046c858b728 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a046c858b728 h2 {font-size:24px; } @media (min-width: 768px) { .ld_fancy_heading_6a046c858b728 h2 {font-size:36px; }  } .ld_fancy_heading_6a046c858b728 h2 {margin-bottom:40px !important;  } <\/style><div class=\"ld-fancy-heading standard-page-heading ld_fancy_heading_6a046c858b728\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <strong>Braille su imballaggi ed etichette: etichettatura accessibile<\/strong><\/h2><\/div><style>.ld_fancy_heading_6a046c858b890 p {font-size:16px; } .ld_fancy_heading_6a046c858b890 p {line-height:1.7em; } .ld_fancy_heading_6a046c858b890 p {--element-line-height:1.7em; } .ld_fancy_heading_6a046c858b890 p {font-weight:400; } .ld_fancy_heading_6a046c858b890 p {margin-bottom:1.5em !important;  } .ld_fancy_heading_6a046c858b890 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a046c858b890 p {font-size:16px; } .ld_fancy_heading_6a046c858b890 p {line-height:1.7em; } .ld_fancy_heading_6a046c858b890 p {--element-line-height:1.7em; } .ld_fancy_heading_6a046c858b890 p {font-weight:400; } .ld_fancy_heading_6a046c858b890 p {margin-bottom:1.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a046c858b890\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  L\u2019imballaggio accessibile sta assumendo un\u2019importanza sempre maggiore, sia dal punto di vista sociale che normativo. L\u2019etichettatura tattile, come il Braille, facilita l\u2019utilizzo sicuro dei prodotti da parte delle persone con disabilit\u00e0 visiva, offrendo allo stesso tempo un migliore orientamento nella vita quotidiana.<\/p>\n<p>Un\u2019etichettatura chiaramente percepibile svolge un ruolo particolarmente importante per i prodotti che contengono informazioni sensibili:<\/p>\n<ul>\n<li>Alimenti con informazioni sugli allergeni<\/li>\n<li>Cosmetici<\/li>\n<li>Prodotti per la pulizia domestica e prodotti chimici contenenti sostanze pericolose<\/li>\n<li>Prodotti farmaceutici e sanitari<\/li>\n<\/ul>\n<p>Allo stesso tempo, i requisiti legislativi in Europa sono in continua evoluzione. In Spagna, da gennaio 2025 sono entrati in vigore nuovi requisiti di etichettatura per gli imballaggi nel settore B2C. Gli imballaggi devono includere istruzioni di riciclo e smaltimento chiaramente leggibili e visibili. Inoltre, in Spagna sono attualmente in discussione nuove normative sull\u2019etichettatura accessibile, in particolare per i prodotti con maggiori esigenze di sicurezza e informazione, come alimenti contenenti allergeni o prodotti che contengono sostanze pericolose.<\/p>\n<p><strong>Due metodi per l\u2019etichettatura tattile in Braille<\/strong><\/p>\n<p>A seconda dell\u2019applicazione, vengono utilizzati diversi metodi per applicare il Braille su imballaggi ed etichette. I fattori chiave sono il materiale, il processo produttivo e l\u2019effetto tattile desiderato.<\/p>\n<p><strong>Braille su etichette con TecScreen<\/strong><\/p>\n<p>Nel processo TecScreen, il Braille viene applicato direttamente sull\u2019etichetta mediante serigrafia. L\u2019applicazione controllata di speciali strati di inchiostro o vernice crea punti definiti con un rilievo tattile permanente.<\/p>\n<p>Questo processo \u00e8 particolarmente adatto per:<\/p>\n<ul>\n<li>Etichette autoadesive<\/li>\n<li>Imballaggi flessibili<\/li>\n<li>Adattamento di imballaggi esistenti<\/li>\n<\/ul>\n<p>Uno dei vantaggi della serigrafia \u00e8 l\u2019elevata precisione e ripetibilit\u00e0. I punti Braille rimangono stabili anche sotto sollecitazioni meccaniche e possono essere facilmente integrati nei design di stampa esistenti. Allo stesso tempo, i requisiti funzionali possono essere combinati con un design di imballaggio di alta qualit\u00e0.<\/p>\n<p><strong>Braille direttamente in rilievo sull\u2019imballaggio<\/strong><\/p>\n<p>Oltre alle soluzioni stampate, il Braille pu\u00f2 essere integrato direttamente nell\u2019imballaggio. Questo avviene tramite matrici di stampa e fustellatura appositamente realizzate, che imprimono in modo permanente i punti Braille nel materiale.<\/p>\n<p>Questo processo viene utilizzato principalmente per:<\/p>\n<ul>\n<li>Astucci pieghevoli<\/li>\n<li>Imballaggi in cartone<\/li>\n<li>Imballaggi cosmetici<\/li>\n<li>Imballaggi farmaceutici e alimentari<\/li>\n<\/ul>\n<p>Durante il processo di produzione, il motivo Braille viene gi\u00e0 integrato nello strumento. Nel processo di fustellatura e goffratura, i punti in rilievo vengono creati direttamente nel materiale cartonato. In questo modo non \u00e8 necessario uno strato aggiuntivo di inchiostro e la marcatura diventa una parte permanente dell\u2019imballaggio.<\/p>\n<p><strong>Requisiti per l\u2019etichettatura Braille<\/strong><\/p>\n<p>Per garantire che il Braille sia correttamente percepibile al tatto, devono essere rispettate determinate specifiche tecniche. Tra queste vi sono la distanza definita tra i punti, altezze uniformi, contrasto sufficiente e un posizionamento chiaro. Anche lo spessore del materiale, i rivestimenti e le propriet\u00e0 di deformazione dell\u2019imballaggio svolgono un ruolo importante nell\u2019implementazione.<\/p>\n<p>Oggi l\u2019imballaggio accessibile \u00e8 molto pi\u00f9 di un semplice requisito tecnico aggiuntivo. Migliora l\u2019usabilit\u00e0, supporta la conformit\u00e0 normativa e contribuisce a una comunicazione del marchio pi\u00f9 inclusiva.<\/p>\n<p>Le soluzioni di serigrafia per etichette e il Braille in rilievo sugli imballaggi consentono di soddisfare in modo flessibile un\u2019ampia variet\u00e0 di esigenze, dalle piccole serie di prodotti ai processi industriali di confezionamento.<\/p><\/div><div class=\"lqd-img-gal\">\n\n\t<div class=\"lqd-img-gal-imgs\">\n\n\t\t<div class=\"carousel-container carousel-nav-floated carousel-nav-center carousel-nav-middle carousel-nav-lg carousel-nav-solid carousel-nav-circle carousel-nav-appear-onhover carousel-dots-mobile-inside\">\n\t\t\t<div class=\"carousel-items\" data-lqd-flickity='{ \"prevNextButtons\": true, \"navArrow\": \"6\", \"parallax\": true, \"adaptiveHeight\": true }' id=\"lqd-image-gallery-6a046c858c5d0main-carousel\">\n\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div 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