{"id":15786,"date":"2026-05-13T10:10:21","date_gmt":"2026-05-13T09:10:21","guid":{"rendered":"https:\/\/www.kocher-beck.com\/?p=15786"},"modified":"2026-05-13T10:32:32","modified_gmt":"2026-05-13T09:32:32","slug":"braille-na-opakowaniach-i-etykietach-dostepne-oznakowanie","status":"publish","type":"post","link":"https:\/\/www.kocher-beck.com\/pl\/braille-na-opakowaniach-i-etykietach-dostepne-oznakowanie\/","title":{"rendered":"Braille na opakowaniach i etykietach"},"content":{"rendered":"<p>[vc_row bg_position=&#8221;custom&#8221; enable_overlay=&#8221;yes&#8221; enable_loading_bg=&#8221;yes&#8221; css=&#8221;.vc_custom_1742457397329{padding-top: 160px !important;padding-bottom: 160px !important;background-image: url(https:\/\/www.kocher-beck.com\/wp-content\/uploads\/2025\/02\/News-KB.png?id=13824) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; responsive_css=&#8221;padding_right_large:140px|padding_left_large:140px|padding_right_medium:100px|padding_left_medium:100px&#8221; bg_pos_h=&#8221;center&#8221; bg_pos_v=&#8221;-200px&#8221; overlay_bg=&#8221;linear-gradient(90deg, #3a3429 0%, rgba(172, 29, 225, 0) 100%)&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6&#8243; ca_duration=&#8221;1800&#8243; ca_delay=&#8221;180&#8243; ca_init_translate_y=&#8221;45&#8243; ca_init_rotate_z=&#8221;0&#8243;]<style>.ld_fancy_heading_6a046a024306e h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6a046a024306e h1 {font-size:36px; } @media (min-width: 768px) { .ld_fancy_heading_6a046a024306e h1 {font-size:48px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a046a024306e h1 {font-size:60px; }  } .ld_fancy_heading_6a046a024306e .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a046a024306e h1 {font-size:36px; } @media (min-width: 768px) { .ld_fancy_heading_6a046a024306e h1 {font-size:48px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a046a024306e h1 {font-size:60px; }  } <\/style><div class=\"ld-fancy-heading text-uppercase standard-hero-heading ld_fancy_heading_6a046a024306e\">\n\t<h1 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default lqd-split-lines\"   data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'>  <strong>Braille na opakowaniach i etykietach<\/strong><\/h1><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1635172626403{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f1f3f5 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; column_top_ontablet=&#8221;yes&#8221; column_top_onmobile=&#8221;yes&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-8&#8243; responsive_css=&#8221;margin_bottom_medium:0px&#8221; css=&#8221;.vc_custom_1634634346793{margin-bottom: 35px !important;}&#8221;][vc_row_inner content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1635172794692{margin-bottom: 40px !important;}&#8221;][vc_column_inner]<style>.ld_fancy_heading_6a046a0243280 h2{color:rgb(33, 30, 22);}.ld_fancy_heading_6a046a0243280 h2 {font-size:24px; } @media (min-width: 768px) { .ld_fancy_heading_6a046a0243280 h2 {font-size:36px; }  } .ld_fancy_heading_6a046a0243280 h2 {margin-bottom:40px !important;  } .ld_fancy_heading_6a046a0243280 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a046a0243280 h2 {font-size:24px; } @media (min-width: 768px) { .ld_fancy_heading_6a046a0243280 h2 {font-size:36px; }  } .ld_fancy_heading_6a046a0243280 h2 {margin-bottom:40px !important;  } <\/style><div class=\"ld-fancy-heading standard-page-heading ld_fancy_heading_6a046a0243280\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <strong>Braille na opakowaniach i etykietach: dost\u0119pne oznakowanie<\/strong><\/h2><\/div><style>.ld_fancy_heading_6a046a02433bc .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a046a02433bc\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Dost\u0119pne opakowania zyskuj\u0105 coraz wi\u0119ksze znaczenie zar\u00f3wno z perspektywy spo\u0142ecznej, jak i regulacyjnej. Oznakowanie dotykowe, takie jak Braille, u\u0142atwia osobom z dysfunkcj\u0105 wzroku bezpieczne korzystanie z produkt\u00f3w, a jednocze\u015bnie zapewnia lepsz\u0105 orientacj\u0119 w codziennym \u017cyciu.<\/p>\n<p>Wyra\u017anie widoczne oznakowanie odgrywa szczeg\u00f3lnie wa\u017cn\u0105 rol\u0119 w przypadku produkt\u00f3w zawieraj\u0105cych wra\u017cliwe informacje:<\/p>\n<ul>\n<li>\u017bywno\u015b\u0107 z informacjami o alergenach<\/li>\n<li>Kosmetyki<\/li>\n<li>Domowe \u015brodki czysto\u015bci i produkty chemiczne zawieraj\u0105ce substancje niebezpieczne<\/li>\n<li>Produkty farmaceutyczne i medyczne<\/li>\n<\/ul>\n<p>Jednocze\u015bnie wymagania prawne w Europie stale si\u0119 zmieniaj\u0105. W Hiszpanii od stycznia 2025 roku obowi\u0105zuj\u0105 nowe wymagania dotycz\u0105ce oznakowania opakowa\u0144 w sektorze B2C. Opakowania musz\u0105 zawiera\u0107 wyra\u017anie czytelne i widoczne instrukcje dotycz\u0105ce recyklingu i utylizacji. Ponadto w Hiszpanii trwaj\u0105 obecnie dyskusje nad nowymi przepisami dotycz\u0105cymi dost\u0119pnego oznakowania, szczeg\u00f3lnie dla produkt\u00f3w o podwy\u017cszonych wymaganiach w zakresie bezpiecze\u0144stwa i informacji, takich jak \u017cywno\u015b\u0107 zawieraj\u0105ca alergeny lub produkty zawieraj\u0105ce substancje niebezpieczne.<\/p>\n<p><strong>Dwie metody dotykowego oznakowania Braille\u2019em<\/strong><\/p>\n<p>W zale\u017cno\u015bci od zastosowania stosowane s\u0105 r\u00f3\u017cne metody nanoszenia Braille\u2019a na opakowania i etykiety. Kluczowe znaczenie maj\u0105 materia\u0142, proces produkcyjny oraz oczekiwany efekt dotykowy.<\/p>\n<p><strong>Braille na etykietach z wykorzystaniem TecScreen<\/strong><\/p>\n<p>W procesie TecScreen Braille nanoszony jest bezpo\u015brednio na etykiet\u0119 metod\u0105 sitodruku. Kontrolowane nak\u0142adanie specjalnych warstw farby lub lakieru pozwala uzyska\u0107 wyra\u017ane punkty o trwa\u0142ej wysoko\u015bci wyczuwalnej dotykiem.<\/p>\n<p>Proces ten jest szczeg\u00f3lnie odpowiedni dla:<\/p>\n<ul>\n<li>Etykiet samoprzylepnych<\/li>\n<li>Elastycznych opakowa\u0144<\/li>\n<li>Adaptacji istniej\u0105cych opakowa\u0144<\/li>\n<\/ul>\n<p>Jedn\u0105 z zalet sitodruku jest wysoka precyzja i powtarzalno\u015b\u0107. Punkty Braille\u2019a pozostaj\u0105 stabilne nawet pod wp\u0142ywem obci\u0105\u017ce\u0144 mechanicznych i mog\u0105 by\u0107 \u0142atwo integrowane z istniej\u0105cymi projektami druku. Jednocze\u015bnie wymagania funkcjonalne mo\u017cna po\u0142\u0105czy\u0107 z wysokiej jako\u015bci designem opakowania.<\/p>\n<p><strong>Braille t\u0142oczony bezpo\u015brednio na opakowaniu<\/strong><\/p>\n<p>Opr\u00f3cz rozwi\u0105za\u0144 drukowanych Braille mo\u017ce by\u0107 r\u00f3wnie\u017c integrowany bezpo\u015brednio z opakowaniem. Odbywa si\u0119 to za pomoc\u0105 specjalnie wykonanych matryc do t\u0142oczenia i wykrawania, kt\u00f3re trwale odciskaj\u0105 punkty Braille\u2019a w materiale.<\/p>\n<p>Proces ten stosowany jest g\u0142\u00f3wnie w przypadku:<\/p>\n<ul>\n<li>Pude\u0142ek sk\u0142adanych<\/li>\n<li>Opakowa\u0144 kartonowych<\/li>\n<li>Opakowa\u0144 kosmetycznych<\/li>\n<li>Opakowa\u0144 farmaceutycznych i spo\u017cywczych<\/li>\n<\/ul>\n<p>Podczas procesu produkcji wz\u00f3r Braille\u2019a jest ju\u017c zintegrowany z narz\u0119dziem. W procesie wykrawania i t\u0142oczenia punkty wypuk\u0142e tworzone s\u0105 bezpo\u015brednio w materiale kartonowym. Dzi\u0119ki temu nie jest wymagana dodatkowa warstwa farby, a oznakowanie staje si\u0119 trwa\u0142\u0105 cz\u0119\u015bci\u0105 opakowania.<\/p>\n<p><strong>Wymagania dotycz\u0105ce oznakowania Braille\u2019em<\/strong><\/p>\n<p>Aby Braille by\u0142 prawid\u0142owo wyczuwalny dotykiem, musz\u0105 zosta\u0107 spe\u0142nione okre\u015blone wymagania techniczne. Obejmuj\u0105 one odpowiednie odst\u0119py mi\u0119dzy punktami, jednolit\u0105 wysoko\u015b\u0107 punkt\u00f3w, wystarczaj\u0105cy kontrast oraz czytelne rozmieszczenie. Wa\u017cn\u0105 rol\u0119 odgrywaj\u0105 r\u00f3wnie\u017c grubo\u015b\u0107 materia\u0142u, pow\u0142oki oraz w\u0142a\u015bciwo\u015bci odkszta\u0142cania opakowania.<\/p>\n<p>Dzi\u015b dost\u0119pne opakowania to znacznie wi\u0119cej ni\u017c dodatkowy wym\u00f3g techniczny. Poprawiaj\u0105 u\u017cyteczno\u015b\u0107, wspieraj\u0105 zgodno\u015b\u0107 z przepisami i przyczyniaj\u0105 si\u0119 do bardziej inkluzywnej komunikacji marki.<\/p>\n<p>Rozwi\u0105zania sitodrukowe dla etykiet oraz t\u0142oczony Braille na opakowaniach pozwalaj\u0105 elastycznie realizowa\u0107 szeroki zakres wymaga\u0144 \u2013 od ma\u0142ych serii produkt\u00f3w po przemys\u0142owe procesy pakowania.<\/p><\/div><div class=\"lqd-img-gal\">\n\n\t<div class=\"lqd-img-gal-imgs\">\n\n\t\t<div class=\"carousel-container carousel-nav-floated carousel-nav-center carousel-nav-middle carousel-nav-lg carousel-nav-solid carousel-nav-circle carousel-nav-appear-onhover carousel-dots-mobile-inside\">\n\t\t\t<div class=\"carousel-items\" data-lqd-flickity='{ \"prevNextButtons\": true, \"navArrow\": \"6\", \"parallax\": true, \"adaptiveHeight\": true }' id=\"lqd-image-gallery-6a046a02441d5main-carousel\">\n\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div 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